WIN-Initiative and Dripbook, a web-based promotional service for visual creatives, announce today that they are joining forces to provide the imaging industry with fresh, innovative and relevant content. This partnership will offer buyers of creative content new sources of material and offer image-makers worldwide new opportunities to market their work.
WIN-Initiative already boasts a sought-after collection of contemporary and culture-specific images 15,000 strong, but seeks to further expand their content and talent pool. Dripbook, with its proprietary, searchable worldwide index of top creative talent, will increase WIN-Initiative’s available talent pool with even more outstanding imagery. The two companies are united by their commitment to provide a platform for today’s groundbreaking modern image-makers.
“The Dripbook talent is high-caliber,” says photographer and WIN-Initiative founder Hans Neleman. “The joint venture will produce the next creative wave of independent tastemakers, professionally and artistically.” he adds.
“In this case, two dedicated, small companies understand when it’s better to collaborate than to compete; in that way, we can better equip ourselves to provide new services to new markets,” says Alex Wright, creative director of Dripbook. For Dripbook, its image-makers now have access to a new venue for Rights Managed image sales. Clients and buyers, most importantly, will have access to an ever-increasing amount of creative-based stock imagery.
Neleman, in explaining the exclusive union states, “This collaboration is more then a fleeting trend. Both companies recognize the enhanced strategic benefits and there are advantages for the industry as well.”
Neleman is quick to point out that the quality of work from Dripbook and WIN-Initiative will help raise the bar for Rights Managed photography and provide a new and unique place for art buyers and industry creatives to find work that may not traditionally be considered stock photography. Judging by the work WIN and Dripbook display online, they will certainly be catering to a new niche in the market.
Dripbook creatives now have the option to license their work through WIN-Initiative, who is also a partner with Getty and Corbis.
To celebrate the teaming-up, both companies will be having a launch party on October 1st, 2009 in Williamsburg’s K&M Bar, from 7—9pm. All are invited to attend.
